African Dealers Talk About Chinese Trucks
1. Chinese trucks have obvious cost-effective advantages
Abdul Aziz is the general manager of a large transport company in Ghana. He told reporters that his company has been in the transportation industry for 50 years and has used dump trucks of European, American and Japanese brands. Many years ago, when Chinese dump trucks first entered the Ghana market, people did not give good reviews to Chinese trucks. In the past two years, our company purchased 5 sets Shacman heavy dump trucks. In 2015, we became the dealer of Shacman Automobile Heavy Truck. Abdul Aziz told reporters that in the West African market, most of the customers used European and American used trucks in the past. With the development of Chinese trucks, everyone's concept is gradually changing. And as a dealer of Chinese trucks, we will also guide customers to change their minds.
In recent years, the sales of Chinese trucks in Ghana have continued to rise. On the one hand, it is because the market demand in Ghana is growing, and on the other hand, it is also because it has squeezed a part of the market share of second-hand dump trucks in Europe and the United States. Every customer knows that quality is important, but cost needs to be considered when purchasing. When customers buy a truck, they do not only focus on price, but also consider factors such as reliability and operating costs. Considering it comprehensively, the cost performance of Chinese trucks is relatively high.
2. The sales of Chinese trucks in Algeria continue to grow
Algeria is the second largest auto market in Africa after South Africa, and occupies an important position in the African heavy truck market. In 2013, Asnaway Group began to cooperate with SINOTRUK Commercial Vehicles.
The Algerian market is relatively open, which means that local competition is fierce. European brands dominate Algeria, which is more or less influenced by historical and geographical factors. Chinese truck brands have entered the Algerian market for about 6 years. Due to their reasonable prices and high cost performance, they have maintained a rapid growth momentum in Algeria. Chinese brand trucks compete not only with Japanese and Korean brands, but also with European brand trucks.
In 2015, due to the adjustment of the local auto policy in Algeria, the development of the truck market encountered certain resistance, but Shefion Asnavi said optimistically: "Asnavi Group is building a complete sales and service system, and SINOTRUK Commercial Vehicles will A leader in the Algerian truck market.”
3. Mali dealers help Chinese car companies develop the market
According to reports, Boob is engaged in the transportation business in Mali and also sells auto parts. In March this year, Boob just became a dealer of SINOTRUK Automobile.
Boob said that in recent years, seeing more and more Chinese trucks in Mali, he came up with the idea of becoming a Chinese truck dealer. For Malians, Chinese trucks entered the Malian market relatively late and have not yet occupied a large market share. In Mali, the vast majority of the market is still dominated by European trucks. The market share of Chinese trucks in Mali is about 20% to 25%. But as a Chinese truck dealer, it will be better to promote Chinese products and increase the good impression of Chinese trucks among Malians.
According to the analysis of the China-Africa Trade Research Center, as the largest source of funds for African infrastructure investment projects, China's investment in African infrastructure projects has greatly promoted the export of Chinese trucks to Africa. With the increasing popularity and recognition of Chinese brand trucks in the African market, Chinese truck companies have begun to accelerate their deployment in the African market from the perspective of trade and investment. The good performance of Chinese trucks in the African market has also attracted a large number of local African dealers to join hands with Chinese truck companies to jointly explore the African market.
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